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animals changing through a door

Too good to be true? ¹ú²ú¶ÌÊÓÆµstudy reveals leaders who change too fast are viewed as less authentic

If change happens too quickly, skepticism may arise, and employees are likely to believe it’s too good to be true, according to a paper published in the Academy of Management Journal.

October 6, 2025Business News, Research and Innovation

hurricane effects

¹ú²ú¶ÌÊÓÆµexpands risk management program as demand and impact grow, especially during hurricane season - ¹ú²ú¶ÌÊÓÆµNews

To meet growing demand, The Baldwin Group School of Risk Management and Insurance expanded beyond its original Sarasota-Manatee location, allowing students to major in risk management and insurance on all three campuses.

October 6, 2025Business News

Don Phillips Promo Graphic

Surf's up: Tampa Bay entrepreneur builds ‘epic’ consumer-centric brand

Don Phillips, founder of Woodie's Wash Shack, is known for transforming the ordinary into the unforgettable. Learn how his retro, surfer-themed car washes became one of the highest rated businesses in the region.

October 6, 2025Business News, Entrepreneurship, Events

moez limayem

Moez Limayem named the sole finalist for ¹ú²ú¶ÌÊÓÆµ president - ¹ú²ú¶ÌÊÓÆµNews

Limayem was the Lynn Pippenger Dean of the Muma College of Business at ¹ú²ú¶ÌÊÓÆµfor 10 years prior to becoming UNF’s president in 2022.

September 30, 2025Business News

tampa bay inno award winner

¹ú²ú¶ÌÊÓÆµis well represented among Tampa Bay Innovation Award winners - ¹ú²ú¶ÌÊÓÆµResearch and Innovation

USF-related companies and nonprofits are among the 23 recipients of Tampa Bay Inno Awards at a ceremony hosted by the Tampa Bay Business Journal on November 18.

September 29, 2025Research and Innovation

The pitch event was part of the fourth FinTech|X Accelerator program, a partnership between the ¹ú²ú¶ÌÊÓÆµMuma College of Business and Tampa Bay Wave, that assists high-potential startups through mentoring, pitch coaching and investor introductions.

September 29, 2025Business News

The program landed in the No. 2 spot in the world and No. 1 in Florida this September in the 2025 SportBusiness Postgraduate Rankings, which surveys faculty and alumni from each program to compare curriculum and partnerships.

September 28, 2025Events

New research says offering your frontline workers perks like food or work-sponsored outings actually motivates them more than gym vouchers or, surprisingly, health benefits.

September 26, 2025Research and Innovation

Published in the Journal of Marketing Research, the study examined how different company-sponsored wellness benefits impact customer-facing employees.

September 25, 2025Research and Innovation

Martina Schmidt, a professor at ¹ú²ú¶ÌÊÓÆµSt. Petersburg, says inflation has impacted housing prices and since COVID, inflation has driven up construction costs and increased interest rates, making home ownership less affordable.

September 25, 2025Research and Innovation

The study, published in the Journal of Marketing Research, examined five different categories of company-sponsored wellness benefits - food, social, mindfulness, physical and health - to see which ones resonated with employees in customer-facing jobs.

September 25, 2025Research and Innovation

The new Center for Executive and Leadership Education will offer national-caliber leadership training to corporate leaders and executives in the Tampa Bay region and fill a regional need for high-level leadership education and custom corporate training programs.

September 25, 2025Events

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Welcome to ¹ú²ú¶ÌÊÓÆµMuma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, seven schools, and all business.