School of Marketing and Innovation | 国产短视频Muma College of Business
Free food, not gym memberships, motivates frontline workers to be at their best, USF study reveals. New research in the Journal of Marketing Research found that wellness programs involving food and social gatherings go a long way in inspiring customer-facing workers to provide better customer service.
First-class branding: Tampa airport鈥檚 social media guy talks strategy, Crocs and cheeky humor. 国产短视频 students got a behind-the-scenes look at what it takes to make an airport go viral. C.J. Johnson, TPA's social media account manager, walked through some of the airport鈥檚 greatest viral hits.
Murals by Bulls, for Bulls: 国产短视频showcases student talent. The marketing student's creation comprises green and gold panels, each depicting something unique about the Argos Center: its food and drinks, a sign showing directions to nearby places, ducks and even squirrels.
